Yash mechanical analysis: small and medium-sized food enterprises product profit status
In my company's customers are part of such food enterprises, annual sales of products is not too low, there is in every year 5 million, some in the 8 million, but the product profit less than 5%. Business owners often with our chat in the complaint, one is the price of the product is very low, and on the other hand, the quality of products, each product component is not less. Enterprise hard busy a year, to the end of the year the real settlement, the net profit is rarely.
Our company this kind of food to customers to actually have been to enhance brand quality and product price, but prices only rise a bit, the sales of products will be decreased obviously, enterprises have been in the dark, but not always find the effective method to improve product profit space.
The main factors restricting the product profit
According to precise planning 15 years market operation experience, we think that restricts these small and medium-sized food enterprises product profit increase is the main factor of enterprise and product standard, the professional integration of marketing planning.
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